WE HELP FOUNDERS GET SH*T DONE

You're a founder with ambition. Maybe you've got a great idea and a half-built deck. Maybe you're already funded, but spinning your wheels. Or maybe you're sick of generic startup advice that sounds smart but doesn’t move the needle.

You need traction. You need clarity. You need someone who’s been in the trenches to help you go faster and smarter—not someone who’s only read the playbook.

At DEFT, we help early-stage and venture-scale founders go from scattered to strategic, stuck to scaling, and idea to investor-ready—fast.
This isn’t coaching. This is founder-led consulting built for execution, not fluff.

We provide the critical functions to early stage companies, delivering hands-on, tactical execution with the expertise of seasoned entrepreneurs. We thrive in early-stage startups, with a comprehensive background of founding and leading companies from the idea stage to billion dollar exits. Status quo is the enemy of success, and our team shakes it up in the best of ways. Partner with us to set a new standard in productivity and performance.

The PROGRAM

Design, validate, and launch your fundable business with investor-ready assets, GTM strategy, scalable systems and processes, and expert-level execution—guided by a founder who’s done it, not just talked about it.

FOR FOUNDERS WHO

Have a bold vision and high standards
Are transitioning into entrepreneurship
Bootstrapped and looking to accelerate traction and avoid costly mistakes
Need structure, systems, and to establish processes
Are preparing to raise their next round
Value strategic execution over startup fluff
Want to skip mistakes, go faster, and work smarter

Base

Deep-Dive Discovery & Strategy Workshop
Weekly private 90-minute strategy & execution sessions
Unlimited async access via Slack
Access to Deft’s complete founder playbook, templates, decks, and investor assets
Startup admin framework & solution architecture (finance/accounting, sales & marketing, operations, customer success, CRM, commerce, HR, and more)
Done-for-you pitch deck revisions and narrative
Investor warm intros when ready

Bonus

Deft Deck Studio: We co-write and design your investor pitch with custom visuals and a fundable story ($7,500+ value)
GTM Masterplan: Complete GTM strategy for 0–$1M ARR + first 3 campaign blueprints ($5,000 value)
Financial Model Built for You: Fully editable, pro-forma and cap table ready for fundraising conversations ($3,500 value)
Founder Flow Private OS: Custom-built founder dashboard (OKRs, cash burn, hiring, vision map, investor CRM) ($2,500 value)
1-on-1 Advisory Session with a VC or seasoned operator (from our Deft Network) ($1,500 value)

Timeline

Launch-ready in 90 days or less.
Get clarity in Week 1, customer discovery done by Week 2, and MVP launch by Week 6–8.
Get unstuck in hours—not weeks—thanks to fast access to founder-level support.

Effort & Sacrifice

You show up, execute, and communicate. We take care of the strategy, structure, and feedback loops.

Only 5 Clients Accepted Per Quarter — highly limited to maintain hands-on delivery

Application Required — not everyone is a fit
Next Cohort Begins April 1 — accepting applications now

Investment

$25k (Payment plan available: 5x $5k)

Fundable or Fix It Guarantee

If you don’t walk away with a fundable model, pitch-ready deck, established systems and processes, and MVP roadmap—we’ll extend our services for another 30 days or until you are live.