Andries de Villiers – Founder & Lead Consultant


As the founder of Deft, Andries brings a diverse and robust background, having worked in various tech roles, marketing, enterprise SaaS, and business innovation. His career spans multiple sectors, with a particular focus on helping startups and large enterprises scale efficiently and drive sustainable growth. Whether it’s business development, strategy, or product design, Andries leverages his extensive experience to guide businesses to new heights.

Andries is currently the founder and CEO of Titan BattleGear, a company he launched to disrupt the hockey protective gear and performance apparel market. As the company’s founder, he leads product development, branding, and go-to-market strategy, successfully positioning Titan BattleGear as a leader in the hockey industry.

Before founding Deft, Andries served as the Chief Innovation and Growth Officer at Majestic Steel, a multi-billion dollar steel service center, where he spearheaded the company’s innovation strategy and played a critical role in driving both growth and operational excellence. His work at Majestic Steel provided him with deep insights into enterprise-level operations, including supply chain management, manufacturing at scale, and business optimization.

Professional Journey

Andries’ career has spanned across industries, allowing him to amass experience in enterprise SaaS, marketing and ad tech, and technology innovation. At Majestic Steel, he drove the company’s growth strategy, integrating innovative technologies and business processes to streamline operations and improve profitability.

Throughout his career, Andries has founded multiple companies, leveraging his deep understanding of product-market fit, scalable operations, and strategic growth. His leadership in marketing and ad tech roles enabled him to craft high-impact strategies that drove customer engagement and revenue growth.

As the founder of Deft, Andries now helps entrepreneurs, startups, and large enterprises optimize their operations, refine their strategies, and embrace innovation to stay ahead of the competition.

Core Expertise

  • Entrepreneurial Consulting: Helping businesses develop and execute effective growth strategies.

  • Business Coaching & Leadership Development: Mentoring leaders to refine their leadership and decision-making skills.

  • Strategic Planning & Execution: Guiding businesses through complex decisions to achieve scalable growth.

  • Technology & Innovation Management: Leading businesses through technological transformations and adapting to new tech-driven opportunities.

  • Marketing & Ad Tech Strategy: Leveraging innovative marketing strategies to drive growth, customer engagement, and revenue.

  • Enterprise SaaS & Operations: Implementing and optimizing enterprise software solutions for large-scale businesses.

  • Brand Development & Marketing: Shaping brands and go-to-market strategies that resonate with target audiences.

  • Operational Optimization: Streamlining processes and increasing efficiency to drive profitability.

What Drives Andries
Andries is driven by a passion for continuous improvement and sustainable business growth. He believes that businesses thrive when they embrace innovation and make strategic decisions based on data-driven insights. His approach blends hands-on consulting with a deep understanding of industry best practices, helping clients navigate both opportunities and challenges effectively.

Andries is an avid sports enthusiast, an advocate for entrepreneurial growth, and a mentor to emerging business leaders. His diverse background and commitment to building scalable, innovative businesses make him uniquely positioned to help others succeed.